Sales Recruitment
“The Customer Is God”: What Japan Taught Me About Service — and How It Shapes OTR Today
Okyakusama wa kamisama desu
By Jay Cammack

May 28, 2025

If you’ve ever traveled to Japan, you’ve probably noticed how deeply service is woven into everyday life. From the bowing convenience store clerks to the careful attention paid to even the smallest details, it’s clear that customers aren’t just served — they’re respected.

There’s a saying in Japan that sums this up perfectly: “Okyakusama wa kamisama desu” — the customer is god.

This philosophy isn’t about putting the customer on a pedestal in a transactional way. It’s about respect. It’s about doing your absolute best for someone who’s trusted you. And as someone with Japanese heritage, I grew up seeing this mindset play out all around me — in restaurants, shops, and even at family gatherings. It was less about “business etiquette” and more about everyday integrity.

Where It All Started The phrase became widely known in the 1960s when a famous enka singer, Haruo Minami, used it to explain how he approached every performance. He believed that even if he was having a rough day or the venue wasn’t perfect, he owed the audience his very best — because they had shown up for him. Over time, this idea spread beyond the stage and took hold across Japanese industries, especially in retail and hospitality.

At its core, it’s about honoring the relationship — showing humility, taking pride in your work, and keeping the experience organized and efficient.

How That Carries Over to Recruitment When I started Overtime Recruitment Group, I didn’t think of myself as bringing Japanese culture into the business. But over time, I realized that so much of how I approach recruiting — how I work with clients and candidates — is shaped by those values.

At OTR, we don’t just take job orders and send resumes. We listen. We ask questions. We focus on getting to know your team and how you work, your goals, and the kind of person you need — not just the skills you’re listing.

That means we’re not chasing quick wins. We’re focused on long-term matches that actually make sense. Ones that make your onboarding smoother, your team stronger, and your business better. It’s also why so many of our clients say they feel genuinely looked after — not just "managed."

What It Looks Like In Action

  • We don’t ghost people. Ever. (Yes, that should be a given — and yet, here we are.)
  • We keep clients in the loop, even when there’s no update — because silence breeds uncertainty.
  • We prep candidates honestly — so they feel confident, not blindsided.
  • We push back when a role or request feels misaligned. Yes, we’re here to serve—but not at the expense of doing the right thing.
  • Real service isn’t about saying “yes” to everything. It’s about being reliable, straightforward, and consistent. That’s what we focus on every day at OTR.

Final Thoughts This mindset — that the people we work with deserve our best — has been passed down through generations in Japan. It’s shaped how I see the world, and how I lead this business.

So no, we’re not selling sushi or folding towels just right. But we are committed to delivering thoughtful, reliable service that puts people first.

If that sounds like something you'd want from your next recruiting partner, we’d love to connect.

Question for you: When’s the last time you felt truly looked after in a work or service experience? What made it stand out?

#CustomerIsGod #JapaneseValues #RecruitmentWithCare #PeopleFirst #OTR #RecruitingDoneRight #WorkWithIntegrity #OvertimeRecruitmentGroup #HumanFirstHiring

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